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Priceless beauty

The Costa Smeralda (English: “Esmerald Coast”) is a coastal area in northern Sardinia, 55 km long and covering more than 30 km², with enchanting beaches and a system of villages built according to an extremely detailed urban plan. The area is a luxurious tourist destination featuring exquisite white sand beaches, Pervero golf club, private jet access in Olbia, and helicopter service for highly affluent American, European, Russian, and Arabian VIPs visiting from the fields of investment banking, entertainment, politics and industry.

The main towns and villages in the area are Arzachena, Olbia, Porto Cervo. Annually in September the Sardinia Cup sailing regatta is held off the coast, usually featuring famous boats. Polo matches are held seasonally between April and October at Gershan near Arzachena. The Italian film festival is held in Tavolara and a vintage car rally entertains antique car enthusiasts. Celebrities flock to this region in season and explore the aquamarine waters with chartered boats, docking at these hotels with marina access and congregate in Porto Cervo for a gala celebrations on a grand scale. June and September and October are not as crowded and offer comfortable climates between 72-84°F. Achaeological sites include the Li Muri “Tomba dei Giganti” (Giants’ Grave).

The development of the area started in 1961, and was financed by a consortium of companies. The president of the consortium and representative figure was Prince Karim Aga Khan. Famous architects involved in the project included Busiri-Vici, Jacques Couëlle, Savin Couëlle and Vietti.

You will find Costa Smeralda to be a very safe and friendly place for your vacation, just remember to follow some easy rules.
When you’re going to the beach, you need to bring sun block and possibly to find out what the UV rating is for that day. UV rays are calculated on a 1-15 scale. Higher numbers mean more intense rays and the sun in Sardinia is going to shine every single day. Keep plenty of water on hand. It’s very easy to become dehydrated when you’re in the sun all day.

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